Sony Computer Entertainment of Japan new Josei Works

Well Sony of Japan has finally announced a new PS Vita color scheme and it was a highly anticipated combo. White x Pink.

After tax it's about 20,498 yen

Now for Japan this is recommended for "Girls" which seemed to have gotten a lot of people all up in a storm about all sorts of things (sexist marketing among others). But seems to be highly taken out of context not only in his words but in a social setting as well.

The first problem is if you actually sit through the entire conference (which I did for the whole thing) you'll notice what was first put up.

All those Josei titles coming out at the end of the year

Any person who is in to anime or games aired towards women would know that this whole genre that are up in the TVs right now are probably "Josei" titles. Josei as a word itself in Japanese can be used to describe various female things from the gender itself to femininity. Though in manga/anime titles Josei is aimed towards older women who have gotten past reading shojou comics and moved on to more adult themes.

Through the entire ladies interest they were talking about the sucess with the PSP and how much more women interest is out. And due to the overwhelming interest the PS Vita in white x pink was born. There was talk about the color being flowerlike and how you could even match it with your lifestyle. Lifestyle could mean to make it match your daily coordination or even go and deco it up in crystals or foods.

Do I think this announcement was made with ill intent? Of course not, it was Sony seeing a need in the market and trying to fill that. The fact that it was recommended to a certain demographic means that they were their market and want to get out to it.

I swear its because of backlash like this that Sony of Japan hardly if ever sends out their other colors of their machines.

Though I am starting to understand why they say the PS Vita is J-gamer paradise as all the games I want to play seem to be going in that way that they're only from Japan and either have been localized or a VN of some sort.